Seven.One Studios International Touts Fresh Hits & Returning Juggernauts

Seven.One Studios International is showcasing a slate of brand-new concepts and returning hits at MIPCOM, leveraging its position as a division of ProSiebenSat.1 Media, one of Europe’s leading commercial broadcasting groups, as it navigates the disruptions in the global content business.

“Being part of a large broadcaster in Europe is incredibly beneficial for us, as it provides us with a pipeline of shows and, more broadly, resources for investment,” says Tobias Schulze, senior VP of global sales at Seven.One Studios International. “We work closely with our in-house production companies and channels—across both unscripted and scripted, which means we have a healthy stream of new content. Creating and owning our own IP is becoming more important for us as a business. And, of course, we are always on the lookout for strong, must-have third-party content.”

The curated catalog at Seven.One Studios is “underpinned by some real juggernauts,” Schulze says, especially in the formats space. Among them is Married at First Sight, which “continues to go from strength to strength as a brand,” he says, with adaptations in over 30 territories and tape sales to more than 100. This year saw the introduction of two new spin-offs, Married at Second Sight and Married at First Sight: The Last Resort. Schulze also touts Stranded on Honeymoon Island, which has been produced locally in nine territories, most recently on BBC One in the U.K.

“Buyers are still very much looking for the security that comes from proven hits,” he continues. “Big TV brands are just becoming bigger, with broadcasters looking to supersize them in as many ways as possible. So, in addition to making their own versions, picking up other ready-made versions and their associated spin-offs is a cost-effective way for a channel to extend a hit brand, ensure it is recognized as the home of that brand and benefit from the halo effect. Hence, the continued success of shows like Married at First Sight and the trend toward reviving older classics, particularly in the format space. However, clients are certainly open to new ideas from trusted partners. Seven.One Studios is known for being an innovator, particularly in the format space, as we have a track record of launching interesting, off-beat, noisy and commercially successful formats that quickly become the new mainstream.”

Read more in Seven.One Studios International’s Showcase here.