iTunes Adds Feature Films

SAN FRANCISCO, September 12: With the launch of a new
version of its digital content storefront, iTunes 7, Apple has added more than
75 feature films from Walt Disney Pictures, Pixar, Touchstone Pictures and
Miramax Films to its offering, with titles available on the same day as their
DVD release.

Customers can purchase and download to watch on their
computers and iPods. Soon, iTunes content will be viewable on flat-screen
television, via Apple's upcoming iTV player.

Movies will become available on the iTunes Store the same
day they are released on DVD, with new releases priced at $12.99 when
pre-ordered and during their first week of availability, and $14.99 thereafter,
and library titles available for $9.99 every day. Titles include Pirates of
the Caribbean: The Curse of the Black Pearl
,
Shakespeare in Love, The
Princess Diaries
, The Incredibles, National Treasure, Toy Story, The Rock and The
Rookie
.

"Here we go again!,” said Steve Jobs, Apple's CEO.
“First music, then TV shows, and now movies. In less than one year we've grown
from offering just five TV shows to offering over 220 TV shows, and we hope to
do the same with movies. iTunes is selling over one million videos a week, and
we hope to match this with movies in less than a year."

"ABC and Disney Channel were the first networks to
offer television programming on iTunes, and we're once again breaking new
ground as The Walt Disney Studios becomes the first to debut feature films on
the iTunes platform," said Robert Iger, the president and CEO of The Walt
Disney Company. "Disney is committed to providing innovative ways for
audiences to enjoy their favorite entertainment content, and our association
with Apple is yet another example of how we continue to reach consumers on their
terms, regardless the time, location or device."

The iTunes Store began selling TV shows with five titles
from ABC/Disney in October 2005. It now sells 1 million videos a week, with a
catalogue of over 220 television shows from over 40 networks.