HBO Asia Launches On Demand Service

HBO Asia Launches On Demand Service

HONG KONG, February 5: HBO Asia has launched HBO On Demand,
a new subscription video on demand (SVOD) service offered exclusively to HBO/MAX
Pak Premium subscribers on broadband platform now TV in Hong Kong.

THE HBO/MAX Pak Premium, with HBO, Cinemax, HBO Signature,
HBO Signature PLUS 1, HBO Family and HBO Hits, costs HK$50 ($6.40) per month.
HBO On Demand costs an additional HK$28 ($3.60) per month.

HBO On Demand offers customers an unlimited selection of 40
hit movies and series every month that includes HBO Original productions.
Acclaimed series such as Sopranos 6, Entourage 3, Big Love, and Rome II will be available first on HBO On Demand ahead of being aired on other
HBO properties. This is the first time such a service for English movies and
series is available in Hong Kong.

Jonathan Spink, the CEO of HBO Asia, noted: “Following the
successful roll-out of HBO/MAX Pak Premium on PCCW’s now TV, launching HBO On
Demand is a natural progression for us as we continue to innovate in the
delivery mechanism and allow subscribers to have control and experience the
flexibility and convenience of what and when they want to watch quality Hollywood
movies and series. HBO On Demand means
that subscribers will get the first chance to watch series ahead of everyone
else.”