GOLFTV Forges Content Pact with Tiger Woods

Discovery’s GOLFTV has entered into an exclusive, multiyear, global content partnership with Tiger Woods, a PGA Tour-winning professional golfer.

Under the agreement, which begins in January 2019, the new global live and on-demand video streaming service GOLFTV powered by PGA Tour will collaborate with Woods on a variety of programming, content creation and storytelling opportunities. The content will include Woods’ practice routines and instructional videos, as well as his preparation and life on the road.

GOLFTV powered by PGA TOUR will become available to fans beginning in January 2019. It excludes PGA Tour rights in the U.S.

Woods remarked: “I’ve been watching Discovery and David Zaslav build up a global sports platform with Eurosport, the Olympics and the launch of GOLFTV with us at the PGA Tour, so I think they’re the perfect partner to help grow the game. They’re global, they get sports and know how to build new, younger and big audiences. It’s a perfect fit and I’m so excited to be a real partner with the Discovery Sports team.

“I love the vision of GOLFTV and the ambition for it to become the premier destination for golf entertainment worldwide. To have my own platform to communicate is the culmination of a lot of hard work from my team and the team at Discovery. We’re going to build content for everyone, whether you’ve been playing golf for a long time or just starting out. I’ll be sharing stories and giving insight into my approach that has never been seen before. This is such an exciting time for golf and for me, so to be part of the vision to grow the game all around the world is fantastic. I can’t wait to share my knowledge on GOLFTV.”

David Zaslav, the president and CEO of Discovery, noted: “I am excited to welcome Tiger to the Discovery family and to GOLFTV, a true superstar joining our company of world-class storytellers and brands. At the heart of Discovery is high-quality storytelling, told through the most authentic, credible and trusted voices. Tiger is the ultimate example of a world-class athlete and cultural figure with whom audiences are enamored, and follow closely around the world. Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms, and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.

“With Tiger joining us, I am confident that GOLFTV will be the new gold standard for comprehensive sports streaming, nourishing golf fans when and where they want to consume what they are most passionate about.”

Alex Kaplan, the president and general manager of Discovery Golf, added: “It’s a privilege for us to welcome Tiger to the GOLFTV team. No one else in the game resonates globally the way Tiger does or has the global fan base, and he has great wisdom to share, on and off the course. We’re thrilled to give him the global platform to do just that, and to provide our audience in more than 200 markets and territories a closer look at Tiger on the greens and behind the scenes.

“Our long-term partnership with Tiger reflects our broader ambition as we roll out the service over the coming years, seeking to grow GOLFTV into a true ecosystem for all things golf: watching, learning and playing.”