ESPNEWS Launches on Astro in Malaysia

KUALA LUMPUR: ESPN STAR Sports is launching the 24-hour sports news channel ESPNEWS on Astro in Malaysia.

Delivering content from local, regional and international sporting events, ESPNEWS features highlights, scores, updates and comprehensive information. The channel’s layout features four main data streams: a ‘video window,’ a ‘bottom line’ graphic streaming results and upcoming fixtures, a ‘top line’ graphic that provides a continuous update of news and the ‘sideline’ graphic that features the latest standings, rankings and statistics.

Adam Zecha, the executive VP and head of sales at ESPN STAR Sports, said, “As Asia’s leading sports content provider, it continues to be our endeavour to satiate the needs of sports fans with innovative and customized offerings, and the launch of ESPNEWS, the first 24/7 sports news channel dedicated to Asian sports fans, is one such defining moment for us and we are delighted to share this with our long time partner, Astro.”

He added, “We recognize the passion of Malaysian sports fans have and their need to have the latest news and updates at their fingertips. ESPNEWS is a demonstration of our commitment to serving the fans. With its innovative format and presentation, ESPNEWS will now empower sports fans in Malaysia like never before.”

Lee Choong Khay, the head of sports business at Astro, commented, “Astro continues to strengthen its position as the home for international and local sports content for Malaysians. To this end, we have added new HD channels as well as bring back-to-back major sports events on our channels.

“With ESPNEWS, Malaysians now have 10 sports channels which we believe is a good value proposition for our customers. Astro looks forward to continue working with ESPN STAR Sports in bringing more enriching and informative sports content for the benefits of our customers.”