ESPN, MediaFLO USA, Verizon Align for New Mobile TV Channel

SAN DIEGO/LOS
ANGELES/BASKING RIDGE, July 26: ESPN, MediaFLO USA and Verizon Wireless have
teamed up for the delivery of the first mobile TV channel dedicated to action
sports, EXPN, on Verizon’s V CAST Mobile TV, complementing X Games coverage.

EXPN will carry exclusive
mobile coverage of competitions, behind-the-scenes action and commentary from X
Games 13. The new mobile TV channel will be available for the duration of X
Games 13. The new dedicated channel will feature live coverage of events
provided by ESPN for eight hours each day from August 2 through August 5,
everything from practices to qualifying events to event finals, a daily
"Best of the X Games" segment that will show viewers all of the extreme highlights, and an ESPN debut
of a double box segment during the rally car races that will give fans the
opportunity to see the race from each driver's viewpoint as they compete side-by-side.
Highlights of previous years' X Games also will be shown on the EXPN from July 22 through August 1, and
"Best of the X Games" and X Game 13 replays will air August 6 through
August 7.

"X Games fans want to
see the action as it happens,” stated John Zehr, the senior VP of digital media
production at ESPN. “By teaming with MediaFLO USA to offer this channel through
Verizon Wireless, ESPN is reaffirming our commitment to our fans by showing all
the extreme action while expanding our multi-platform approach. Through this
dedicated channel, X fans will see Travis Pastrana's practice runs or Shaun
White grab big air during the skateboarding finals even if they aren't near a
big-screen TV."