Endemol Takes New Talent Show Format to MIPTV

HILVERSUM, April 13:
Endemol International will head to MIPTV with its new wannabe “celebrity”
talent show format My Name Is…,
which has already been licensed to Spain’s TVE, launching today in prime time.

In the weekly format, a
jury of music professionals evaluates the appearance, presentation, stage
presence and, most importantly, the singing ability of every contestant in
their bid to emulate their favorite celebrity. The audience at home also joins
the professionals in eliminating one contestant each week, with the series culminating
in a live show where the winning wannabe is chosen in a final viewer vote.

Annelies Noest, Endemol
International’s recently appointed director of sales, commented: “My Name
Is… is a fascinating new music
talent show that has the appointment-to-view potential to play prime-time
across the world. It’s hugely entertaining, at times very funny and
occasionally outrageous. It will be a key part of our MIPTV lineup and we’re
already seeing significant demand for it ahead of the market.”