Endemol Secures Deals for Anna Nicole Smith Special

HILVERSUM, February 26: Endemol International has struck a
range of deals on a new 30-minute documentary on Anna Nicole Smith, produced by
its U.K. subsidiary Initial, including one with Sat.1 in Germany.

The German broadcaster aired the special, entitled Anna
Nicole Smith—A Life Through A Lens, on
February 18. Deals have also been secured with TV3 in Norway, TV4 in Sweden and
Fox in Italy, Turkey and Bulgaria. Endemol is also in advanced talks with other
major territories.

Produced by Initial in association with Splash News &
Pictures, the program looks back at the life and career of the late ex-Playboy
Play-mate-of-the-Year. It features rare and exclusive footage and photographs
of Smith that examine the chain of events that led to her death, as well as
more recent material from throughout the week immediately following her death.

Cristina Sala, the newly appointed international sales
executive of finished shows at Endemol International, commented: “This is a
compelling program about an extraordinary life and a tragic death that stunned
the world. Anna Nicole’s story is one that continues to captivate the
international media and will fascinate audiences everywhere.”

Sala joins Endemol from Mentorn International where she was
sales executive for finished shows and formats.