Endemol Options Target Dating Format

LONDON: Target Entertainment Group has landed a deal with Endemol for the French format rights for the new dating show Loveland. 

Developed by Standing Stone, Loveland is a studio-based format that uses virtual real-time animation technology to create animated alter egos for dating contestants. The daters meet each other through computer-generated characters before deciding who they want to meet in person and date for real. 

Tom Gutteridge, the chief executive of Standing Stone, said: "I’m delighted that Endemol, the largest entertainment production company in France, has seen the potential in Loveland. We look forward to working with them to bring this truly interactive entertainment experience to life on French TV screens."