Endemol Beyond to Take AwesomenessTV Brand Global

LOS ANGELES/AMSTERDAM/LONDON: Endemol Shine Group is working with AwesomenessTV to extend the international reach of the Millennial-focused brand.

A new multiyear deal will see Endemol Shine Group’s premium channel network Endemol Beyond launch local-language, owned-and-operated AwesomenessTV channels in key markets outside the U.S., including the U.K., France, Germany, Spain and Brazil. Endemol Beyond will also support and further grow the existing AwesomenessTV roster of talent-led channels in these markets, as well as incubate new talent and verticals across the network.

New original content created under the agreement will include long-form AwesomenessTV series and formats for both digital video and TV distribution. Endemol Shine Group will work with AwesomenessTV to distribute formats as well as finished digital and television series.

“Partnering with Endemol Shine Group will enable us to expand our footprint to reach teen audiences in their local languages with content produced just for them,” said Brian Robbins, the CEO and founder of AwesomenessTV. “We will also be able to offer creative talent in these markets the same opportunities as those in the U.S., including brand deals, marketing support and premium production.”

“AwesomenessTV and Endemol Shine Group are ideally matched as two creatively driven companies with fast-growing digital networks that break the mold of the traditional MCN,” added George Ramme, the managing director of international at Endemol Beyond. “AwesomenessTV has undergone explosive growth in recent years by building a powerful global brand, which already has a loyal worldwide fan base outside the U.S. This partnership will amplify both their network and ours, whilst launching new talent and content with strong advertiser appeal, which can play across digital and TV platforms around the world.”