EchoStar, Google Partner on New TV Advertising System

ENGLEWOOD/MOUNTAIN VIEW, April 3: Google is teaming with
EchoStar Communications Corporation to sell advertising time on DISH Network's
125 national satellite networks.

Google will have access to a portion of DISH Network's
advertising inventory that spans across all channels and dayparts, reaching
more than 13.1 million satellite TV customers. The agreement is the first of
its kind for a national pay-TV provider and Google.

EchoStar and Google are working together to provide
automated online campaign planning, scheduling, delivery and measurement of ads
on the DISH Network.

"DISH Network is focused on improving all aspects of
our business, and advertising is no exception," said Charlie Ergen, the
CEO of EchoStar. "Through this groundbreaking partnership with Google, we
are confident we will be able to bring increased efficiencies to DISH Network's
advertising sales and more accurate, up-to-date viewer measurement with easily
accessible online reporting to advertisers."

"Our partnership with EchoStar is important for us as
we begin to offer a TV advertising platform broadly," added Eric Schmidt,
the CEO of Google. "We think we can add value to this important medium by
delivering more relevant ads to viewers, providing better accountability for
advertisers and better monetize inventory for TV operators and programmers.
EchoStar, with its focus on technological innovation and its dedication to
improving end user experience, is a great partner for us as we move forward to
accomplish these goals."