VH1 Grows Digital Presence with New Pop-Culture Blog

NEW YORK, August 6:
Scandalist.com, VH1’s new online and mobile blog, will feature breaking
entertainment news and celebrity gossip and photos, along with commentary on
trends in fashion, music, TV and politics.

At launch, Scandalist.com
will highlight its Top 100 Celebrity Scandals, a list of the most talked-about
scandals in pop-culture history. The blog is part of the larger VH1 Digital
portfolio, but will also operate separately from VH1.com. Daily posts will
include up-to-the-minute celebrity photos and interactive features such as
quizzes and polls, and will soon incorporate original video.

For mobile devices, the
headline feed will update each time a new post is published. In the next two
weeks, VH1 Mobile will launch a feature that allows users to post and read
comments from their devices in real time, along with a Scandalist.com widget
created for the Yahoo! Go mobile application.

"After taking a look
at how quickly we were able to grow the VH1 Blog on VH1.com, we decided to look
at ways we could go deeper with our blog coverage of pop culture and our VH1
shows and events separately," said Tom Calderone, the president of VH1.
"With a dedicated staff of writers, Scandalist.com will serve as a
distinct, yet complimentary site for fans of pop culture, entertainment news
and all things celebrity."

"In addition to the
daily celebrity commentary on the site, Scandalist.com gives fans ample
opportunity to weigh in on the day's entertainment news," added Tina Imm,
the general manager of VH1 Digital. "In the coming weeks, users will be
able to make real-time comments online and on their mobile phones, create
profiles, rate stories and interact with other fans of the site."

—By Kristin
Brzoznowski