Duccio Donati Adds Kids to Remit at NBCU International

Duccio Donati, the executive VP of E! and Style at NBCUniversal International since 2013, is taking on the expanded role of executive VP of lifestyle and kids, based in Los Angeles.

Donati broadens his current oversight of E! Entertainment Television outside the U.S., adding international responsibility for the DreamWorks channel. He will work with NBCU’s international businesses to maximize the full range of the company’s lifestyle and kids’ assets, including E!, Bravo, Oxygen and DreamWorks. He will also expand the U.S. brands and ventures in each of NBCU’s regional hubs covering EMEA, Latin America and Asia Pacific.

From 2011 to 2013, Donati was charged with all commercial aspects of NBCU’s international channels portfolio, based in London. He was first hired by Comcast’s international organization in 1999 and was appointed executive VP of Comcast International Media Group in 2010.

Kevin MacLellan, the chairman of global distribution and international at NBCU, to whom Donati will report, commented: “Taking a portfolio approach to managing these two key genres aligns with NBCU’s organizational approach to cable brands in the U.S. Duccio is uniquely positioned to take on this role having had extensive commercial and operational experience across both the licensing and channels business, a track record of success with E! International and an established role connecting NBCU’s international and U.S. brand teams.”

Donati added: “I’m delighted to have this opportunity to help drive growth and maximum value for our lifestyle and kids’ brands and content. It’s particularly compelling to take on responsibility for DreamWorks channel—working with the talented DreamWorks team and with the brand’s beloved children’s content and characters—as we focus on deepening relationships with our customers and partners.”