DTH Services to Drive Asia-Pacific Pay-TV Growth

SINGAPORE, August 31: Asia-Pacific pay-TV revenues will
increase from last year’s $19.24 billion to $45.2 billion in 2012, driven in
large part by the rollout of DTH platforms, according to a report from consulting
company Frost & Sullivan.

Satellite DTH services alone will account for approximately
46.3 percent, or $20.91 billion, of the total pay-TV revenues in 2012, the
report indicates.

"The reality of the next decade for DTH service
providers is convergence," explains Frost & Sullivan research analyst
James Lye. "To create new revenue streams, providers need to shift beyond
individual technology and service platforms towards an MSO model, reaching
consumers through any efficient medium."

The report also notes that bundled services—voice,
data and video—will be key for DTH platforms in the region. “By using
video content as the flagship offering, DTH providers can gain a strong
position in the market and uncover ways of tapping into the lucrative voice and
data demand.”

Further, Lye notes, "The lack of local language content
often limits the potential customer base. Premium content will drive initial
growth, but content relevant to the local or regional scene will sustain
interest and customer loyalty." Local sports, news and entertainment are
all crucial offerings, the research says.