DreamWorks Animation & Technicolor’s M-GO Launches 4K Streaming Service

LAS VEGAS: M-GO, the pay-as-you-go digital streaming joint venture between DreamWorks Animation and Technicolor, has developed a 4K streaming service to launch on Samsung UHD TVs in spring 2014.

M-GO will feature a selection of full-length 4K theatrical titles and TV shows from Hollywood studios and networks to be made available to consumers the earliest they are released digitally. M-GO promises to deliver the highest quality 4K image, whether the content is authored, post-produced or optimized for upscaling on the TV.

For content not authored or post-produced in 4K, Technicolor and M-GO's 4K Optimized solution leverages the source files from its licensed content partners and reprocesses them to enhance the visual crispness, color acuity and image depth for 4K television owners. M-GO's solution generates files that are customized for specific upscaling chips embedded in TVs.

"M-GO and Technicolor are working very closely with our studio partners, chip manufacturer partners and Samsung to deliver on the full 4K promise—not just 'more pixels,' but 'better pixels,'" said John Batter, the CEO of M-GO. "We are committed to getting consumers to experience the value and amazing visuals in 4K of the hottest new releases and TV shows, the earliest they are available—the way filmmakers and creators meant for them to be seen in eye-popping immersive 4K."