Discovery Channel Secures Sportswear Sponsorship

PORTLAND/SILVER SPRING,
August 6: Columbia Sportswear has signed a deal to become the official
outfitter of Discovery Channel’s Survivorman and Into the Unknown with Josh Bernstein, in addition to other media tie-ups.

The partnership agreement
includes a co-branded online advertising component and a media buy on the
network, along with Columbia outfitting Survivorman, hosted by Les Stroud, and the new series Into
the Unknown with Josh Bernstein,
which will focus on subjects such as anthropology, archaeology and
environmental issues.

"Discovery Channel
programming complements our positioning as an outdoor brand and provides on-air
exposure that highlights the benefits of our products," said Tim Boyle,
the president and CEO of Columbia Sportswear Company. "What's more, the
Discovery Channel delivers a high index of active, outdoor-minded adults, a
perfect match for the Columbia brand."

"We are pleased to
partner with Columbia Sportswear and create a collaboration with a brand whose
strong commitment to quality and value mirrors ours," commented Joe
Abruzzese, the president of advertising sales for Discovery Communications.
"Discovery's worldwide reach, coupled with Columbia's worldwide appeal, is
a perfect match to further encourage an appreciation for our planet and its
many wonders."

—By Kristin
Brzoznowski