Dinosaur King

TV Kids
Weekly, July 22, 2008

ORIGIN: Dinosaur King was developed as a multiplatform media
property, which includes the TV series as well as a popular arcade game in
Japan.

DISTRIBUTOR: 4Kids Entertainment (worldwide
excluding the Middle East and Asia)

CREATOR: Sunrise Entertainment

TV SHOW: CGI animation with 49 30-minute
episodes; the second season of 26 half-hour episodes will roll out in early
2009.

SYNOPSIS: Dinosaurs are back, and they’re
bigger, badder and better than ever. Join the D-Team—Max, Rex and Zoe—as
they race around the world to beat the nefarious Alpha Gang to the secrets that
bring dinosaurs back to life. Set in the present time, the three heroes are
able to transport anywhere in the world to hunt down dinosaur cards that have
been lost by the time-traveling Dr. Z and his bumbling team of bad guys. Watch
as real dinosaurs are brought back to the present for incredible battles in CGI
animation. With a combination of 3-D and traditional animation, outrageous
comedy collides with non-stop action.

EXECUTIVE
PRODUCER: Norman
Grossfeld, 4Kids Entertainment

COMMISSIONING
BROADCASTER: 4Kids TV

TV SALES: YTV Canada, Mediaset in Italy, RTL2 in
Germany, France 3 and Canal J in France, TV2 Denmark, TV 4 Sweden, MTV Finland
and Jetix in the U.K., Scandinavia, Spain and Latin America, among others.

MAJOR TOY
LICENSEES: Playmates
is the master toy partner worldwide outside of Asia and the Middle East. A toy
line complete with action figures and role-play items is scheduled to hit
retail shelves in spring ’09.

Upper Deck has
been named the master trading-card game partner worldwide outside of Asia and
the Middle East. The innovative trading-card game, jointly developed with Sega
and 4Kids, will be introduced to retail in fall ’09.

Sega is
releasing a Nintendo DS title in fall ’08.

OTHER
PRODUCTS: 4Kids is in
negotiations with a number of global and regional partners in the publishing,
back to school, confectionary, home decor and apparel categories.

STRATEGY
FOR ROLLOUT: The
television show launched in the U.S. on 4Kids TV in the fall of 2007. This fall
will see the beginning of the international rollout of the series, which was
first presented to international buyers last MIPCOM. Unveiling Dinosaur King last year, Brian Lacey, the executive
VP of international at 4Kids, noted that the series “combines the always
fascinating appeal of dinosaurs with fantasy adventure stories that possess the
right touch of comedy…The boy and girl appeal of the stories and characters
will provide broadcasters with great scheduling flexibility. We are confident
that Dinosaur King
will prove popular with kid audiences throughout the world.”

The video game
and trading-card game will follow soon after the TV premieres, along with the
toys in the spring of 2009.