DIC Launches Global Brand Management Division

BURBANK, April 12: DIC Entertainment has formed a Global Brand Management division that will work across the
TV, home entertainment and consumer products divisions, reporting to Nancy
Fowler, the company’s head of global sales.

The Global Brand Management
division will manage each of DIC’s brands as a whole business by working with
executives from each division in addition to third-party partners, rights
holders and licensees. The division will play an integral role in facilitating
the management of current brands such as Strawberry Shortcake, McDonald’s and
Classic Trolls and the upcoming launches of new licensing and merchandising
programs for Horseland, Cake, Mommy & Me
and Madeline this year and SPG:
Slumber Party Girls and I Was A High
School Dinosaur in 2008.

The new division’s team includes Leila Pirnia as VP of brand
management and Geri Robert and Shawn Brower as directors of brand management.

DIC has also restructured its international sales team. The
international sales executives will now manage television, home
entertainment/new media and consumer products, reporting to Fowler. Leslie
Nelson becomes senior VP and managing director of EMEA. In addition to
television and home entertainment sales, Nelson will now oversee DIC’s consumer
products business in Europe, Middle East, and Africa and will work closely with
Copyright Promotions, which was acquired by DIC in 2006. Ryan Gagerman becomes
VP and regional manager of Asia Pacific, managing TV, home entertainment and
consumer products businesses throughout the region. Gagerman was previously VP
of international consumer products.

Dan Waite becomes VP and regional manager for Latin America,
managing DIC’s television, home entertainment and consumer products business
across Latin America and Spanish-language television in the U.S. He was
formerly VP of international TV sales for Latin America, Eastern Europe and
Asia.

Commending on the new structure, Andy Heyward, the chairman
and CEO of DIC, said: "DIC continues to look inward for new and better
ways of managing and growing our business. This reorganization was implemented
to help us manage our business holistically from Shanghai to London to Sao
Paulo. We continue to experience tremendous growth at DIC and we wanted to
reinforce our global organization to manage our business strategically and
expeditiously. We are gearing up for a year of record growth with several major
brands heading to market, and I am thrilled to have Nancy and her team onboard
to oversee these efforts as we continue to build our properties into global
brand names.”

Fowler added: "Our goal in creating the Global Brand
Management division and three regional teams was to become closer to our
business locally and regionally in all areas of our business. We wanted the
decision-making to be handled closer to the business. DIC has become a very
strategic brand management company and as a result of this organization, we
believe we're better able to focus our expertise on a broader-basis in all
areas of our business globally."