iCarly-Inspired Electronics Line Launches

NEW YORK/OAKDALE, August
18: Nickelodeon and Viacom Consumer Products has teamed up with Imation to
release a line of tween-themed electronics inspired by the hit live-action
series iCarly under
Nickelodeon’s Npower brand.

The line includes web
cams, camcorders, digital cameras, a digital voice recorder and other
electronics inspired by iCarly.
Npower’s iCarly line is
available exclusively at Toys “R” Us.

NPower has also expanded
its range of SpongeBob SquarePants-themed
products. The new range includes speakers, boomboxes, MP3 players and digital
photo frames inspired by the show’s iconic characters. For kids aged 2 to 4,
Npower has added portable digital photo viewers and boomboxes to its Dora
the Explorer and Go, Diego, Go!
lines. SpongeBob SquarePants, Dora the Explorer and Go, Diego, Go! products from Npower are available at Toys “R” Us,
Target, Best Buy, Sears/K-mart, Walmart.com and Nick Shop.

“This season, the all new
Npower line features technology that allows kids to unleash their creativity,
express themselves and share digital content,” said Leigh Anne Brodsky, the president of Nickelodeon and Viacom Consumer
Products. “Visual, audio and tactile elements are part of the design of every
Npower product in a way that inspires and
empowers kids."

“As the first consumer
electronics brand geared toward the youth demographic, Npower offers unique,
and innovative electronics with features that satisfy kids’ increasing
familiarity and curiosity with technology,” commented Steve Moss, the chief
marketing officer for Imation. “Inspired by the unique characters of
Nickelodeon’s properties who have become household names with kids and parents
alike, Npower electronics are also fun and stretch the imagination.”

—By Kristin
Brzoznowski