CSSE Forms Joint Venture with Swirl Films for FrightPIX Relaunch

Chicken Soup for the Soul Entertainment (CSSE) has formed a joint venture with Swirl Films to relaunch the AVOD service FrightPIX as a FAST channel, YouTube channel and offer it through other connected platforms.

Under the terms of the deal, Chicken Soup for the Soul Entertainment will provide content from its Screen Media Ventures division, including hard-to-find horror films. Swirl Films will bring a deep knowledge of the independent film space, produce exclusive original content for FrightPIX and manage the channel itself.

FrightPIX serves as a home for creature features, zombies, thrillers and creepy crimes.

“We’re delighted to be working with Eric and his team at Swirl Films on this joint venture,” said Elana Sofko, chief strategy officer of Chicken Soup for the Soul Entertainment. “Creepy content is one of the most popular genres for streaming audiences, not commonly available for advertisers, and we feel this new joint venture will enable us to fully realize the potential of our catalog and the FrightPIX brand. That, combined with the exclusive original titles, will make it a must-watch destination for horror, thriller and true-crime fans.”

“As a consistent producer of thrilling content for networks, partnering with Chicken Soup for the Soul Entertainment on FrightPIX and having our own platform is a dream!” said Eric Tomosunas, CEO of Swirl Films/FrightPIX LLC. “FrightPIX allows us to continue to expand our content offerings and gives us the unique advantage to leverage our ability to produce quality content at lower price points for our platform.”