Cookie Jar Promotes Consumer-Products Execs

BURBANK, November 11: Lisa Streff,
Vince Marchica and Christy Cohen have all been upped
in their roles within Cooke Jar Entertainment's consumer-products division,
based in the company's Burbank office.

Streff has been promoted to senior VP of domestic consumer
products. She will continue to oversee the development and implementation of
domestic licensing and merchandising programs for Cookie Jar brands like Mommy
& Me, Strawberry Shortcake, Richard Scarry and
Johnny Test.

In
the role of senior VP of creative services, Marchica
will continue to head up the creative development and execution of Cookie Jar's
consumer-products division. He has led the company's product development group
for domestic and international licensing of Strawberry Shortcake, Mommy &
Me and all animated properties on the CBS Saturday morning block.

Cohen,
who takes on the position of executive director of retail and business
development, will promote Cookie Jar brands at all levels of retail and
continue to focus on retail expansion
for Mommy & Me and the new look of Strawberry Shortcake.

They
will report to Kirk Bloomgarden, Cookie Jar's
executive VP of worldwide consumer products and marketing.

—By
Kristin Brzoznowski