all3media international has partnered with Cinedigm to launch two new free AVOD-driven services that are set to offer programming from its drama and reality catalogs.
The drama-focused network, called So…Dramatic, will feature dramas from all3media international’s slate, and the reality-centered network So…Real will offer reality and factual fare. Both networks will be available as ad-supported linear AVOD offerings with both scheduled to begin rolling out in the first quarter of this year.
Per the new partnership, Cinedigm will distribute the ad-supported networks in the U.S., managing, operating and curating the programming, and working jointly with all3media international to market these services.
So…Dramatic showcases content from all3media international’s library of dramas, targeted at men and women 25 years of age and older. The channel will feature a diverse lineup headlined by popular scripted shows from the U.K. and Australaisia. Drawing on the company’s collection of lifestyle and reality content, So…Real is a reality-programming focused network combining documentaries with series such as The Only Way Is Essex. While the channel’s core audience is women 18 to 35, So…Real will also offer programming suitable for both women and men aged 35 and over.
“Cinedigm is proud to partner with all3media international to launch and distribute two all-new ad-supported channels highlighting their rich library of content,” said Erick Opeka, president of Cinedigm Digital Networks. “We pride ourselves on building networks that offer something for everyone to enjoy, delivering the absolute best programming in unique and eclectic realms such as martial arts, pop culture, faith and family, true life, and more. This partnership represents a continuation of that commitment, with So…Dramatic and So…Real serving as perfect complements to Cinedigm’s growing roster of digital networks. We look forward to building upon the tremendous success that all3media international’s properties have achieved, as we bring their acclaimed premium programming to the U.S.”