CEO Exchange Finds Home in Japan, Korea and Hong Kong

BOSTON, June 27: APT
Worldwide has inked DVD, broadcast, VOD and videogram deals for the WTTW
National Productions, series CEO Exchange in Japan, Korea and Hong Kong.

The series offers insight
into the lives of some of the world’s most influential CEOs. Television
Broadcasts Limited in Hong Kong secured broadcast rights to the series, while
Kenny & Co. Entertainment licensed the show for cable, videogram and VOD
rights in Korea, and videogram and VOD rights in Japan.

“The series
has a solid reputation going into its fourth season, and there were some
changes made to the set and format of the show that gives it a fresh, new look.
The buyers responded to it immediately,” said Judy Barlow, VP International
Sales of APT Worldwide.

“We find that CEO
Exchange appeals to a wide
demographic,” said managing director and president of Kenny & Co., Kenny
Kwak. “Whether you are a business student or a business owner, the series is a
perfect resource for those interested in learning about the challenges of
running large, global organizations.”

Originally produced for
PBS in the U.S., CEO Exchange
is taped on location in various business schools across the country and
provides in-depth conversations with some of America’s top executives in fields
such as entertainment, high-tech, retail and transportation. The current
season’s guests include: Jim Donald (Starbucks Coffee Company), Blake Nordstrom
(Nordstrom), Terry McGraw (The McGraw-Hill Companies), Allan (Bud) Selig (Major
League Baseball), Brian Roberts (Comcast Corporation) and Ed Zander (Motorola).