Brightcove to Power Daytona 200 Live Stream

Brightcove is set to power MotoAmerica Live+, the OTT service that will exclusively broadcast the Daytona 200 live for the first time.

The upcoming 82nd run of the Daytona 200 will take place from March 7 to 9. To tune in, fans can subscribe to MotoAmerica Live+. Subscribers can watch races in all MotoAmerica classes live or on-demand and view highlights, interviews and races from years past.

With the deal, MotoAmerica joins a roster of professional sports organizations currently deploying Brightcove’s technology, including the Atlantic Coast Conference (ACC) Raycom Sports, ATP Tour, Badminton Horse Trials, Canadian Football League, Major League Soccer (MLS), National Hockey League (NHL), National Hot Rod Association (NHRA) and more.

“Delivering quality live and on-demand streaming experiences is essential for today’s sports and entertainment organizations to reach and engage their audiences effectively,” said Marc DeBevoise, CEO of Brightcove. “We’re happy to partner with MotoAmerica to help them deliver a unique viewing experience for fans worldwide. Through our award-winning platform, MotoAmerica will now be able to monetize its content on a global scale and drive additional revenue.”

MotoAmerica COO Chuck Aksland added, “MotoAmerica began the journey into live-streaming motorcycle racing events in 2019. Throughout the years, we’ve received feedback from our fans to enhance the viewing experience. In response, we decided to collaborate with Brightcove to offer our fans the upgraded experience they have been asking for. With the new platform provided by Brightcove, MotoAmerica can incorporate additional elements into the overall viewing experience. These elements include integrated live timing, betting options, news updates, merchandise offerings and access to the 24-hour all-motorsports channel MTRSPT1, all in one location.

“Partnering with Brightcove ensures that both current and new fans of MotoAmerica can enjoy the best viewing experience possible. We are very excited about the improvements and are confident that our fans will appreciate the enhanced features and functionality now available to them.”