Bell Media Names Disney+ Alum as Product & Experience VP

Disney+ alum Jerrell Jimerson has been appointed senior VP and head of product and experience at Bell Media, a newly created role.

Jimerson will lead all product vision, strategy and design across the company’s extensive portfolio. He brings more than three decades of experience across product, content, and consumer strategy, including key roles at the forefront of the streaming revolution.

Previously, Jimerson served as chief product officer for Disney’s direct-to-consumer business, where he oversaw the launch of Disney+ and led product growth and engagement, design and product marketing for Disney+, Hulu, ESPN+, Star and Star+.

“Jerrell is an innovative leader with a proven track record of launching and scaling direct-to-consumer streaming products globally,” said Sean Cohan, president of Bell Media. “He will be a tremendous asset as we continue our transformation to a digital media and content powerhouse. I look forward to partnering with him as we expand Crave and accelerate the growth of our digital portfolio.”

“Bell Media has some of the most iconic brands in Canada, and the opportunity to help shape their next chapter is incredibly exciting,” said Jimerson. “I’m looking forward to working with the team to build innovative, consumer-first experiences and accelerate Bell’s transformation into a truly world-class digital media company.”