Jennifer Askin Upped at All3Media International

Jennifer Askin has been promoted to executive VP for the Americas at All3Media International as Sally Habbershaw exits to relocate to the U.K.

Askin, currently senior VP for North America, will oversee the New York-based team leading the exploitation of the distributor’s slate across the Americas. She has been with the company since 2021, structuring deals with Acorn TV, BritBox, PBS, Bell Media and others. She previously worked at Kew Media Distribution, Alfred Haber Distribution and 4Kids Entertainment.

All3Media International has also hired Whitney Muroff as VP for North America. She was previously at Warner Bros. Discovery, FilmRise and BBC Studios. Further, Cristina Smith has been promoted to manager of sales and commercial strategy for North America.

Louise Pedersen, CEO at All3Media International, commented, “Jen has already been a huge asset to the team since joining in 2021, significantly expanding our North American business, so we’re delighted to recognize her talent and contribution with this promotion. With her extensive knowledge of the U.S. market, as well as her varied experience, strong strategic skills and well-established client relationships, Jen is the ideal executive to lead our team in this dynamic and fast-changing territory. We would like to thank Sally Habbershaw for her contribution to the company and wish her every success.”

Askin added, “I’m excited and honored to move into this key leadership position and take on an expanded role at All3Media International. Across the Americas, there continues to be strong demand for premium international content. With our award-winning multi-genre portfolio and partnerships with some of the industry’s best creative talent, we’re in the perfect position to maximize the potential of this key market, via both distribution and co-production.”