Mediawan Names New Sales & Co-Productions SVP for U.K. & Scandinavia

FOX Entertainment Global alum Robyn Hurd has been named as senior VP of sales and co-productions for the U.K. and Scandinavia at Mediawan.

“I am delighted to join Mediawan at such a key moment for its distribution activities,” said Hurd. “The new territorial organization, led by Sally Habbershaw, offers significant opportunities to build on our international presence, deepen our partnerships in the U.K. and Scandinavia, and support new co-production opportunities across both territories.”

Hurd brings more than 20 years of experience in content sales, acquisitions and business development across EMEA to the role. Most recently, she served as senior VP of content sales EMEA for FOX Entertainment Global.

This new organization will accelerate Mediawan’s global plans to expand its premium English-language content pipeline and strengthen international partnerships.

Mediawan is undergoing restructuring with a new organization of the executive sales team as follows: Benjamin Lepetit, head of acquisitions; Arianna Castoldi, head of documentary; Jérémie Charron, senior VP of French-Speaking territories; Ulrich Lagriffoul, senior VP of Europe and MENA; Dan Selig, senior VP Americas; and Glen Hansen, senior VP APAC and Hurd.​

“The welcome appointment of Robyn to oversee the U.K., Scandinavia and co-productions completes the expertise of our senior leadership sales team,” said Sally Habbershaw, chief distribution officer. “Looking ahead, we are significantly stepping up our investment in English-language drama and premium docuseries. Recent acquisitions, including North Road, Plan B Europe, See-Saw Films and the LuckyChap partnership, underscore that ambition and will deliver significant creative and commercial potential.”