beIN SPORTS Inks Four-Year Soccer Broadcast Deal

beIN Media Group has partnered with the South American Football Confederation (CONMEBOL) on a four-year media rights agreement brokered by FC Diez Media.

Per the deal, beIN SPORTS is now the exclusive multiplatform broadcast partner for the Copa Libertadores and Copa Sudamericana soccer tournaments in both the U.S. and Canada. Fans in North America will be able to watch the matches during prime-time viewing hours exclusively on beIN SPORTS, beIN SPORTS en Español and the network’s streaming platform, beIN SPORTS CONNECT.

beIN SPORTS’ live coverage of the tournaments will serve its viewers year-round soccer programming through 2022 in both English and Spanish. This latest deal expands beIN SPORTS’ portfolio of major sports rights, which includes exclusive coverage of global soccer leagues LaLiga, Ligue 1, Süper Lig and global competitions such as the CAF Africa Cup of Nations, Copa del Rey and Coupe de France.

Antonio Briceño, beIN SPORTS’ deputy managing director for the U.S. and Canada, said: “We are honored to bring the upcoming Copa Libertadores, Copa Sudamericana and Recopa Sudamericana to our channels for the first time in the U.S. and Canada, and are excited to play a role in making these thrilling, passionate and historic tournaments a truly global event. The new agreement, and strong partnership with CONMEBOL, allows us to further cater to our unique audience, evolving our coverage from the best of the weekend to now the best of the week with our robust broadcast commitment for these must-watch tournaments.”