LaLiga Extends Broadcast Deal with beIN SPORTS in the U.S. & Canada


beIN SPORTS will exclusively broadcast LaLiga through 2024 in the U.S. and Canada as part of the global partnership between the league and beIN Media Group.

Per the new agreement, soccer fans in the U.S. and Canada will have access to linear broadcasting of LaLiga in both English and Spanish. beIN has also committed to broadcasting more fixtures than any previous rights-holder in the markets, with prime-time matches supported by marketing campaigns, new and original programming, competitions and watch parties.

Further, beIN has recently signed on as soccer show hosts FIFA Women’s World Cup winner Hope Solo and Olympian Kaylyn Kyle will provide analysis and debate about FC Barcelona, Real Madrid, Atlético Madrid and other Spanish stars.

Antonio Briceño, deputy managing director of beIN SPORTS for the U.S. and Canada, said: “We have always believed that LaLiga is one of the preeminent sporting competitions in the world, so we are delighted to super-serve our dedicated fanbase having renewed our exclusive broadcast rights agreement with the Spanish league until 2024. This year’s competition is set to be one of the most exciting in recent years, as a hungry Real Madrid and an always competitive Atlético Madrid look to deny FC Barcelona their fifth consecutive title. Both clubs have spent much of this summer’s transfer window looking to match their Catalonian rivals, with new superstars such as Eden Hazard and João Félix promising to make it a thrilling season.”

Javier Tebas, president of LaLiga, said: “beIN SPORTS has been a global partner for years, and we have grown with them. We are investing heavily in growing LaLiga and popularizing soccer around the world.”

Boris Gartner, CEO of LaLiga North America, added: “It was very important for us to partner with a network that prioritized LaLiga as its flagship programming, and beIN recognizes the remarkable popularity and growth potential of the league in the U.S. and Canada. Combined with our efforts and investment to bring the league closer to fans, this deal is another step forward.”