beIN SPORTS has acquired the exclusive broadcast rights for the FIFA Women’s World Cup France 2019 in more than 30 countries across Asia, the Middle East and North Africa.
The agreement between FIFA and beIN Media will see beIN SPORTS distributing this year’s FIFA Women’s World Cup to more countries than any other global broadcaster. Subscribers to beIN SPORTS will be able to watch FIFA Women’s World Cup live matches and highlights programs on linear TV, web, tablet and mobile devices, including on the beIN OTT platform beIN CONNECT. The tournament joins beIN’s existing portfolio of women’s sport rights, which sees the broadcaster showcasing tennis, basketball, handball and other sports in addition to soccer on a regular basis around the world.
beIN has also launched beINSPIRED, a new global project to encourage women and girls to play more sports. The FIFA Women’s World Cup will be the first beINSPIRED tournament aired on beIN SPORTS, with the new beINSPIRED logo promoted on screen during all matches. All future women’s sports competitions that beIN broadcasts will now be promoted under the beINSPIRED umbrella, including coverage this summer of Roland Garros and Wimbledon.
Yousef Al-Obaidly, CEO of beIN Media Group, said: “The FIFA Women’s World Cup is the most anticipated tournament in world sport this year and I’m delighted to announce that beIN subscribers in 30-plus countries across Asia and the Middle East and North Africa will get to watch some of the best athletes on the planet come together to compete for their country this summer.
Al-Obaidly added: “On the eve of this outstanding tournament, we are also launching beINSPIRED, which is our stated ambition as a global broadcaster to inspire the next generation to participate in sport, by giving a global platform to events and talent that haven’t, historically, been given the exposure they deserve. This summer we will take our first big step in this project and broadcast more premium women’s sport than any other global broadcaster, and we hope that female fans in the MENA region, and all across the world, will find new heroes and take part in sport.”