Banijay Asia & Sporting Beyond Team for Cricket Entertainment

Deepak Dhar’s Banijay Asia and Ravi Shastri’s Sporting Beyond have entered a strategic partnership to explore innovative ways of merging cricket and entertainment through content and live events.

“This partnership is a pivotal step in reinforcing our newly established sports and live events vertical,” said Dhar, founder and group CEO of Banijay Asia and EndemolShine India. “Our ambition to dominate the sports content entertainment space has never been clearer. By merging Ravi’s extensive cricket expertise with our innovative content creation capabilities, we aim to deliver unparalleled cricket entertainment experiences. This collaboration with Sporting Beyond will craft a new and unique narrative in cricket entertainment in India and across the globe.”

Shastri, founder and director of Sporting Beyond, added, “My journey in sports and my passion for cricket have always been about pushing the boundaries. Partnering with Banijay Asia is a thrilling new chapter that allows us to blend cricket with entertainment in unique and exciting ways. We are excited to bring our experience to the table and together, [and we] aim to captivate the audiences like never before.”