AXN Asia Launches Mobile Portal

HONG KONG, October 20: Sony Pictures Television
International’s AXN Asia channel is gearing up to launch AXN Mobile, a mobile
WAP entertainment portal, in early November.

AXN Mobile will offer streaming content on demand, featuring
clips from its key shows, and downloadable personalization products such as
ringtones and wallpapers.

AXN Mobile will be available in various Asian markets in
early November, in conjunction with premiere of its biggest original
production, The Amazing Race Asia.
Mobile content from the show will include a video diary from host Allan Wu,
interviews with eliminated contestants and clips. Similar content from Mondo
Magic Singapore and The Contender are in the pipeline.

Commenting on the launch, Ricky Ow, the GM of SPE
Networks—Asia, noted, “AXN has always been a leading trendsetter, being
the first action and adventure channel, the first to bring the reality craze to
Asia, the first in Asia to take on such a mega scale production like The
Amazing Race Asia. And now we will also be
the first to provide a true-blue entertainment WAP portal that allows our
viewers to have a seamless, well-rounded, enriching entertainment experience
that complements their TV viewing.”

He continued, “Mobile technology is very much a part of our
viewers’ lifestyle, our core audience being the working executives and
professionals. With the rapid advancement and pick-up of mobile technology in
Asia, we feel that it is the right time to venture into mobile TV, and I am
confident that our viewers will appreciate the unique content offerings we
have.”

Distribution deals have been signed with StarHub in Singapore,
Astro in Malaysia and SMART Communications in the Philippines. Negotiations are
under way in Hong Kong and Taiwan.