Globo Hails Successful Sportel

MONACO, October 20: Globo TV Sports at Sportel this week announced an agreement with the Al Dowaly Center Co. of Kuwait for a package of Brazilian soccer matches.

Al Dowaly Center acquired Brazilian Magic Football, a package of 82 live games of both the Sao Paulo and Brazilian championships of 2007. Globo TV Sports’ lead offering, the package has already been placed into 125 markets. Al Dowaly Center also acquired the weekly half-hour program FootBrazil, which offers special behind-the-scenes material on the championships, coverage of team practices and interviews with players and coaches.

At the annual sports market, Globo TV Sports had in attendance two executives from Clube dos 13, which represents 20 Brazilian clubs and represents the rights to the Brazilian Championship: president Fᢩo Koff and VP Mustaf᠃ontursi. Globo this week also announced the impending launch of its new international channel, PFC International, focused on Brazilian soccer.