Saturday, June 20, 2026

Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

Barb to Expand Measurement of YouTube Viewing on TV Sets

February 26, 2025

Speaking at MIP London today with media cartographer Evan Shapiro, Justin Sampson, chief executive of U.K. ratings service Barb, discussed trends in viewership and engagement across platforms, highlighting an expanded initiative to track YouTube viewing on the television set.