ATF Spotlight: Keshet International

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SINGAPORE: The competition series Welcome to the Wild, the first season of which is set in the Amazon, is being showcased by Keshet International (KI) at ATF.

“It’s such an enriching television experience that is fun and exciting for the entire family,” says Gary Pudney, the company’s head of Asia. For the first time, KI will be introducing the Indian version of the drama format Prisoners of War. The company is also promoting Boxed, a new social-experiment format that attempts to resolve a dispute between two people in a box with the help of a trained mediator.

“KI Asia is a fast-growing business,” says Pudney. “We are still young, but have a huge appetite! This includes the drive to license more content, acquire content and develop content across the entire region.” He adds, “Our business activities are not limited to just the traditional TV space; we are rapidly expanding our business to various digital platforms.”