Monday, December 11, 2023
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m4e Adds to L&M Team

HÖHENKIRCHEN/MUNICH: As m4e continues to expand its rights portfolio, the company is also growing its licensing and merchandising team, with three executive appointments.

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Zenith Lowers Global Ad Forecast

The economic problems plaguing a number of Latin American markets have led Zenith to lower its forecast for global ad expenditure, which it now projects will rise by 4.1 percent this year as compared with the 4.6 percent gain predicted in March. Zenith said the downward revision was a result of recession and currency devaluation in LatAm territories, including Argentina, Brazil, Ecuador and Venezuela, which account for more than half of the region's ad spend.

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