Armoza Scores New Format Pickups

MEVASSERT ZION: Armoza Formats has inked sales for formats such as the game show Upgrade in Central and Eastern Europe.

Armoza recently scored a deal in Lithuania for its culinary travel program Taste Case. Two format deals have also been negotiated in Poland, one for the scripted drama The Naked Truth and another for the game show Upgrade. Poland is one of 14 countries to have picked up Upgrade since its launch at MIPTV.

The company’s CEO, Avi Armoza, commented, "We have recently seen a trend to secure pre-market rights for popular formats. Many of our clients are anticipating the interest in specific formats in their territories and are contacting us in order to acquire those formats in advance of large markets. This trend not only applies to the Central and Eastern European regions, but to the global market in general."