Annual BLE Competition Now Open for Entries

LONDON: The 2014 edition of Brand Licensing Europe (BLE), organized by Advanstar, is accepting entries for the yearly License This! challenge until September 5.

The competition, now in its fifth year, gives new creative ideas the chance to enter the worldwide licensing industry. A panel of experts evaluates the entries, which must be based in publishing, art and design, television or digital media. Four finalists are then invited to pitch their concepts to the panel in front of a live audience at BLE on October 9. The winner will get a fully furnished stand at next year's event, where they can showcase their property. Entry forms and competition rules can be found on the Brand Licensing Europe website.

Bella Binus and Jamie Patterson, the respective property owner and artist/creator of the 2013 winner, Mr Trafalgar, commented: "Participating in the License This! challenge last year and winning it was such a great experience for us! We are excited to go back to BLE this year and meet retailers and licensees face to face with the Mr Trafalgar brand. In the past months we have been working on character development and building a story around the characters in our portfolio. We also expect the first batch of products, featuring the Mr Trafalgar collection on a range of phone cases and home-ware accessories, to come out soon."