AMC Networks International Elevates Géraud Alazard

NEW YORK: AMC Networks International (AMCNI) has promoted Géraud Alazard to senior VP of marketing.

Alazard was elevated from the post of VP of marketing for AMC Global and SundanceTV Global. He now has responsibility for all AMCNI portfolio brands, including AMC Global, SundanceTV Global and locally recognized channels in more than 140 territories worldwide. Based in New York, Alazard will continue to report to Ed Palluth, the executive VP of global distribution at AMC Networks International.

Palluth commented, “As we continue to enjoy outstanding growth around the world, bringing AMCNI’s globally renowned, high-quality programming to more and more viewers, I’m very excited to see an executive of Géraud’s caliber apply his expertise across our entire portfolio of brands. As an accomplished strategist with a wealth of experience, Géraud’s particular skill in identifying innovative global and local marketing opportunities will see him play an expanded role in our rapid expansion.”