Al Gore’s Current TV Targets International Market

LONDON, October 6: Former U.S. Vice President Al Gore’s
youth-oriented, user-generated content network Current TV has made its first
international deal, securing a slot for a localized version of the channel in
the U.K. and Ireland on BSkyB.

Current TV was created by, for and with a young adult
audience. “Viewer-producers” from the U.K. and Ireland will be able to submit
their video segments via Current's website and, if their work is selected for
broadcast, they will also have a chance to have their pieces air on Current's
U.S. network and in other markets into which Current will expand in the future.

Launched in August 2005, Current offers short-form,
nonfiction programming exploring issues such as technology, fashion, music and
video games, the environment, relationships, spirituality, politics, finance
and parenting. In the U.S., approximately 30 percent of the network's content
is created by viewers. It reaches about 30 million homes in the U.S., and will
have access to about 8.2 million households in the U.K.

"We are grateful to be working with BSkyB in our first
international venture,” said Gore, Current TV’s chairman. “This is a big step
in fulfilling Current's mission of sparking a global conversation among young
adults. Bringing our viewer-created content model to the U.K. and Ireland will
give millions of young viewers the opportunity to not only watch but also to
create television programming that is relevant to them. We're excited about
being able to unleash the creativity of young people in the U.K. and Ireland,
enabling them to share their stories with their generational cohort here and
around the world."

BSkyB’s CEO, James Murdoch, added, "Current TV is
bringing the web's sense of empowerment to television for the first time. It
has a uniquely collaborative approach to working with viewer-producers that
stands out among other platforms for user-generated video. As a first step
towards Sky's own moves in this fascinating field, we're pleased to help give a
voice to millions of young people throughout the U.K. and Ireland."