ABC Series Launch on MobiTV

EMERYVILLE, October 1: ABC Mobile, a channel featuring
full-length episodes of a number of ABC series, including Desperate
Housewives
and Lost, has launched on the mobile-content service MobiTV.

The deal between MobiTV and Disney-ABC Television for ABC
Mobile also covers Grey's Anatomy, Samantha
Who?
and Ugly Betty, among other prime-time network hits, plus content
from ABC Daytime, ABC Family and ABC News.

ABC Mobile is available to MobiTV subscribers on AT&T
Wireless and Sprint, with shows on offer the day after their broadcast airing.

"Adding ABC content to the MobiTV lineup reflects our
dedication to bringing high-quality, popular entertainment to the mobile
consumer, and to offering content providers the ability to reach the broadest
audiences," said Charlie Nooney, the chairman and CEO of MobiTV, which has
more than 4 million subscribers. "ABC has some of the most watched
prime-time shows in America, and we're excited to partner with them to deliver
this exceptional entertainment."

"Partnering with MobiTV to offer prime-time shows on
mobile phones expands ABC Mobile's distribution in the marketplace," added
Matt Murphy, the senior VP of digital video distribution at Disney and ESPN
Media Networks. "We are thrilled to be able to provide fans of ABC with
additional opportunities to catch up on their favorite shows."

—By Mansha Daswani