E! Gets Localized Korean Treatment

HONG KONG, September 4:
Comcast International Media Group (CIMG) is launching a Korean-language version
of E! Entertainment Television on SBS in Korea, featuring a mix of locally
produced programs and flagship Hollywood series.

The new pay-TV network
will feature a combination of E! Entertainment Television’s signature Hollywood
programming, including E! News,
E! True Hollywood Story and Live
from the Red Carpet coverage, with
locally produced E! formats covering Korean celebrities and entertainment news.

"This is an exciting
time in SBS' evolution as a world-class media group and we're thrilled to be
working with their talented team to create a new localized version of one of
the global television industry's most recognized brands," said CIMG’s
president, Kevin MacLellan. "Over many years now E! programming has
developed a strong audience in Korea and at a time when the industry is set for
increased digital investment and pay-TV growth, we are certain that the arrival
of a new, localized version E! Entertainment Television will be greatly
appreciated by operators and viewers throughout the region.”

Seongwan Hong, SBS
MediaNet’s president and CEO, added, "E! Entertainment Television is the
world's most popular channel featuring entertainment and celebrity news
programming. By complementing E!'s globally recognized brand with SBS'
localized content, we're creating a new channel that is both dynamic and
engaging, sure to have great appeal to audiences in Korea."

—By Kristin Brzoznowski