Chorion Bolsters Licensing Staff

NEW YORK, August 18: Robert
Traub will replace Pamela Ferris Muller as the VP of licensing for the Americas
for Chorion.

Traub will be responsible
for all aspects of licensing and merchandising campaigns for Chorion’s
properties in the U.S., Canada and Latin America, including Mr. Men and
Little Miss, The World of Eric
Carle, Olivia, Paddington and Trucktown. Ferris
Muller will serve as a consultant for Chorion.

Prior to joining Chorion,
Traub worked at Nickelodeon and Viacom Consumer Products, where he held several
positions before being named senior VP of global retail sales and marketing
development. He developed and oversaw campaigns for more than 50 brands,
including Blue’s Clues, Dora
the Explorer, SpongeBob SquarePants and South Park.

“Bob is equal parts
leader, innovative problem solver and big deal closer,” said Eric Karp, the
executive VP of global licensing and merchandising for Chorion. “He will make a
great addition to our organization and an excellent licensing chief for the
U.S. team.”

—By Jackie Stewart