Faith-Based Programming Block Set for CMT

IRVING, August 15: Country
Music Television (CMT) and Faith Time have partnered to create a new religious
programming block that will air on the music channel seven days a week from
4:30 a.m. to 6:00 a.m. beginning September 1.

Faith Time will air religious and humanitarian programming.
CMT will offer advertising spots during the day to promote the block, while
Faith Time will manage off-air promotions, including direct mail, live phone
operators and IVR that can handle large volumes of calls during telecasts and
promotions.

Faith Time’s Kevin Cortez
commented: “CMT negotiated an impressive deal with Faith Time. This will allow
churches, nonprofit business and charities in the religious sector to relay
their messages through one of the strongest media venues out there, television,
at an excellent price point.”

“This is an opportunity to
spread hope to the world,” Cortez continued. “At half the price of comparable
networks, CMT’s Faith Time
block will quickly become an anchor for the early morning lineup.”

"CMT is very excited
to partner with Faith Time,” said Alice Cocco, the director at MTV Networks.
“Our viewers share steadfast, traditional values with optimism for the future.
CMT will enjoy the benefit that Faith Time Inc. will bring to its audience of
down to earth, family- and community-oriented viewers. We look forward to a
long, successful partnership."

—By Kristin Brzoznowski