NVCP to Launch Merchandising Program for iCarly

NEW YORK, June 10:
Nickelodeon & Viacom Consumer Products (NVCP) has rolled out the first
consumer products based on its live-action tween series iCarly at the Licensing Show, spanning music, apparel and
electronics, among others.

Headlining
the list of products for iCarly
will be a CD from Nickelodeon Music, entitled iCarly—Music From and
Inspired by the Hit TV Show, containing
exclusive tracks from multiplatinum recording artists such as Natasha
Bedingfield, Avril Lavigne, Good Charlotte and Sean Kingston, along with three
tracks from iCarly star Miranda
Cosgrove. The album will also include the series’ theme song, "Leave It
All to Me," featuring Drake Bell, which recently charted on the Billboard
Hot 100. The CD will also be available in a deluxe fan pack edition, which
features four original Miranda Cosgrove songs, exclusive cast dialogue and new
songs from and inspired by the show.

In
July, an iCarly line of
products will be available exclusively in The Limited Too/Justice stores,
consisting of apparel, stationery and electronics. Additionally, an iCarly DVD, titled iCarly Season 1, Volume 1, will
hit shelves in September. The DVD includes 13 episodes, the making of the
"Leave It All to Me" music video, behind-the-scenes extras and more.
A branded consumer electronics line will also be available across the U.S. this
fall, with Imation to release an entire line of iCarly-themed products under the Npower label, available
exclusively at Toys "R" Us. The iCarly Npower products will include web cams, camcorders,
MP3 players, digital cameras and more.

According
to Nielsen Media Research, iCarly
is the second highest-rated live-action series on all of cable among both kids
6 to 11 and 9 to 14. The show follows Carly Shay (Cosgrove), a teen who clicks
with kids everywhere via her own homegrown web show, which incorporates the
original videos that kids upload on iCarly.com into the scripted comedy. Carly
and her best pals Sam (Jennette McCurdy) and Freddie (Nathan Kress) are
followed on-and-off webcam as they create their webcast and grapple with
everyday tween problems and adventures. The webcasts feature everything from
comedy sketches and talent contests, to interviews, recipes and
problem-solving.

"iCarly is truly innovative in how it incorporates
user-generated content into every show," said Leigh
Anne Brodsky, the president of NVCP. "Our licensees understand how
special this property is, so we've developed a merchandising program that
delivers the same unique qualities that have made the show already such an
enormous hit."

—By Irene Lew