Bonilla Joins Nickelodeon/MTVN Kids and Family Group

NEW YORK, April 15: Nickelodeon/MTVN Kids and Family Group
has named Gary Bonilla as its senior VP of creative strategy.

Bonilla's primary responsibilities include managing the
creative development for Nickelodeon's consumer-products business, developing strategies
around consumer experiences and ensuring the network's branded consumer product
offerings exemplify the Nickelodeon brand. Bonilla will report to Leigh
Anne Brodsky, the president of Nickelodeon and Viacom Consumer Products;
and Russell Hicks, the executive VP and executive creative director of
Nickelodeon/MTVN Kids and Family Group.

Most recently, Bonilla served as the VP of strategic
services at Winglatino/WWP, a multicultural advertising agency, where he
developed and executed plans for clients such as Procter & Gamble, DIAGEO
and Goya. Bonilla also designed the first-ever online consumer panels created
to understand the influence of ethnic markets in the general U.S. population.
Prior to joining Winglatino/WWP, Bonilla was a founding partner of The CO-OP
Agency.

"Gary comes to Nickelodeon with more than 15 years of
advertising and branding experience in multicultural and international
markets," said Brodsky. "His strong background makes him a perfect
addition to our leadership team as we take the Nick Brand to new global heights
over the next few years.”

—By Irene Lew