SPTI to Represent Strix Catalogue in Asia

HONG KONG, February 19:
Sony Pictures Television International (SPTI) will represent Strix Television’s
complete catalogue in all of Asia, excluding Japan.

Under the deal, SPTI will
represent more than 70 formats from Strix to license to Asian broadcasters or
for SPTI to produce directly. The formats include The Farm, The Bar, Phone Booth, A
Chef in the Family, Floor
Filler, Happy Hour, LOL,
And Action and Kids in
Charge, among others.

This deal follows a
previous agreement between the two companies that was inked in October, which
sees SPTI representing the Strix catalogue throughout Latin America.

“Sony Pictures Television
International is thrilled to team up with Strix Television to bring these
highly successful, creative formats to Asian audiences,” said Todd
Miller, SPTI’s executive VP and managing director for Asia. “We have an
outstanding track record and long history in licensing and co-producing scripted
and unscripted formats in Asia and the deal marks a great step forward in
expanding our light-entertainment portfolio. We are excited to be bringing new
and unique ideas to the unscripted marketplace in Asia and are confident that the
Strix formats can be successfully adapted here.”

Robert Aschberg, the CEO
of Strix Television, said: “We have a strong catalogue and this agreement will
enable us to strengthen our position in the international market even more. We
are confident that SPTI’s long experience of scripted and unscripted format
sales in Asia will make this cooperation a success.”

—By Kristin
Brzoznowski