Sony Pictures Networks India Ups Head of Linear Ad Sales

Akshay Agrawal has been elevated to head of linear ad sales at Sony Pictures Networks India (SPNI).

“Linear television continues to be one of the most powerful platforms for building brands at scale,” said Agrawal. “My focus has always been on creating solutions that go beyond visibility and genuinely move business metrics for our partners. As the market evolves, our opportunity lies in combining strong content, deep insights and innovative thinking to deliver measurable outcomes for advertisers. I look forward to leading the team as we build a more future-facing, insight-led sales engine.”

In this new role, Agrawal will be responsible for driving revenue growth, strengthening advertizer partnerships, and delivering high-impact, insight-led solutions for brands. He will report to Rajesh Kaul, chief revenue officer and business head of sports and international at SPNI.

Agrawal has been with SPNI for 22 years and holds deep domain expertise across the media and entertainment ecosystem with a proven ability to scale businesses in dynamic market conditions.

“Akshay has a deep understanding of the advertising ecosystem and has consistently delivered strong business results over the years,” said Kaul. “His leadership and strategic vision have been instrumental in driving the linear ad sales business forward. As he steps into this expanded role, we are confident that Akshay will continue to strengthen our linear TV offerings, deepen partner value and lead the team to the next phase of growth.”