Spain’s Mediapro Promotes Laura Fernández Espeso

Mediapro in Spain is making some changes to its internal structure, including the creation of two additional business units, and appointing Laura Fernández Espeso to replace Juan Ruiz de Gauna as general manager.

Ruiz de Gauna will continue as general manager until January 1, 2025, at which time Fernández Espeso, currently CEO of The Mediapro Studio, will step into the role.

Also, next January, José Luis Rubio will pass the baton as director of broadcast media services to Alberto Vía, currently CEO of Overton.

The two new business units are Channels and Platforms and Mediapro Experiences.

The Channels and Platforms unit is to be directed by Daniel Margalef. Channels and Platforms will bring together all the group’s activities related to the planning, production and distribution of all existing channels and platforms, including channels for new audiences and all advertising sales, as well as the expansion of the group in the sphere of new digital content.

The new Mediapro Experiences unit will be directed by David Xirau. This new unit will spearhead the group’s activity relating to experiential formats, such as brand activations, museums, exhibitions and virtual and immersive events and experiences.

Management of the Sports Rights Agency will now be with Oliver Seibert.

The management of Innovation will be strengthened thanks to a multidisciplinary team tasked with promoting innovation across all business units.

Tatxo Benet, president and CEO, said: “This restructuring will reinforce and refresh the group’s leadership in the audiovisual industry, integrating the entire value chain and guaranteeing the continuity and future of the company with five professionals who have been with Grup Mediapro for over 15 years and who are fully dedicated to the purpose, mission and values of the group. The people taking on the new roles not only represent a generational change, but are evidence of Grup Mediapro’s commitment to its inhouse talent.”