Reveille to Develop Original Digital Series for Break Media

LOS ANGELES: Reveille is to develop original digital series for the online video site Break Media and its flagship comedy portal Break.com.

Reveille is behind hit shows such as MasterChef, The Biggest Loser, The Office and Ugly Betty. Its digital properties include Who Knew?, Fit to Boom and Real-Life Makeover with Holly Robinson Peete. Reveille also recently launched the online series It’s Everybody’s Business with Jack and Suzy Welch, which is now set to air on CNBC. Break Media is a creator and distributor of digital content, with assets including the comedy site Break.com.

"This collaboration brings together the best of both worlds in digital video," said Greg Siegel, the senior VP of entertainment development for Break Media. "We’re thrilled to partner Reveille’s strengths in developing successful online series with Break’s strengths in reaching and engaging with massive audiences across platforms."

"Working with Break gives us the opportunity to bring premium content to an engaged and passionate audience," added David Anderson, the senior VP and head of digital at Reveille. "We are excited to work with a partner who shares our vision that great programming can begin on the web, and extend across all platforms, and meet the audience wherever they are."